Brian Collins is Chief Creative Officer of COLLINS: a design company in New York City and San Francisco, dedicated to creating experiences, products, and technologies that shape companies and people for the better.
Over his career, Brian has won every major creative award. His work has been featured in The New York Times, Forbes, Creativity, Fortune, Graphis, NBC News, ABC News and Fast Company, which named him an American Master of Design. Business Week named his work for Hershey in Times Square as a retail “Wonder of the World.” His team’s design of Helios House in Los Angeles, the first gas station using environmentally sustainable principles, is included in The Cooper Hewitt National Museum of Design.
For ten years prior to the founding of COLLINS, Brian was Chief Creative Officer of the Brand Integration Group (BIG), the design and innovation division of Ogilvy & Mather Worldwide. Brian’s clients have included Spotify, Facebook, Airbnb, Target, Levi Strauss & Co., Coca-Cola, Mattel, Instagram, The Miller Brewing Company, IBM, Jaguar Cars, Unilever, NBC, Microsoft, and Nike. Brian was made a Distinguished Alumnus of the Massachusetts College of Art in 2004 and received an Honorary Doctorate from the Art Center College of Design in 2008.
He was the first graphic designer invited to participate in the World Economic Forum in Davos, Switzerland. Brian’s team recently designed the AIGA 100th Anniversary Book and the Type Directors Club 60th Annual International Typography exhibition, using principles of generative typography.
Brian has been a professor in the Graduate Program of the School of Visual Arts since 2001.
At Collins, we see a world where all points converge. Digital into physical. Consumer into producer. Biology into technology.
We call it the Convergence Era. And while this era reaches far beyond brands, it’s forever altered how we build them. What was once siloed is now integrated and seamless. What were once passive experiences are now controlled by customers themselves.
Today, success hinges not as it once did, on crafting a carefully controlled image. But on creating blended, unforgettable experiences that enrich people’s lives.
Competitors can mimic products, slash prices, and outspend a media buy. But no competitor can replicate another brand’s convergent brand experience.
This is the advantage we help our clients build.